Packaging & POS

Most of my packaging work has been in the pet care space, where I’ve learned how to design not just for impact, but with empathy - understanding the needs, habits, and preferences of specific audiences. Whether it’s a premium range, budget line, or something playful for children or niche enthusiasts, I tailor both the visual and structural design to resonate with the end user. I also enjoy the 3D aspect of packaging and, when the brief calls for it, I’m happy to create bespoke dielines to bring a unique product story to life.